Product Designer

Oliver Goodman

UI-strong Product Designer with a passion for building things and using product analytics, user research and testing to create beautiful, intuitive and user-centred digital products.

Experienced in

Acquisitions

E-commerce

Subscriptions

Retention

All work

Employee Work

Projects

Market Research

Design Systems

Stakeholder Alignment

Prototyping

Systems Thinking

Product Analysis

WEBSITE TEMPLATE

Increased registrations & bookings across 1,000+ veterinary websites

Redesigning the template for 1,000+ individual veterinary websites across the UK.

Product Analysis

Design Systems

Stakeholder Alignment

Collaboration

Prototyping

Branding Design

PET HEALTH CLUB

Improved subscription sales by 16%

Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.

0-to-1

Competitor Analysis

Product Strategy

Branding

AI Development

Claude Code

UX/UI

THE UNLIMITED BOOKSHOP

Built a new way to discover your next book

A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.

Data Cleaning

iOS

Mobile Design

Data Matching

User Verification

MY FAMILY VETS

Verified and cleaned 1M+ user data records

Created a user flow to get existing clients to clean and verify their data records.

All work

Employee Work

Projects

WEBSITE TEMPLATE

Increased registrations & bookings across 1,000+ veterinary websites

Redesigning the template for 1,000+ individual veterinary websites across the UK.

Market Research

Design Systems

Stakeholder Alignment

Prototyping

Systems Thinking

Product Analysis

PET HEALTH CLUB

Improved subscription sales by 16%

Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.

Product Analysis

Design Systems

Stakeholder Alignment

Collaboration

Prototyping

Branding Design

THE UNLIMITED BOOKSHOP

Built a new way to discover your next book

A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.

0-to-1

Competitor Analysis

Product Strategy

Branding

AI Development

Claude Code

UX/UI

Data Cleaning

iOS

Mobile Design

Data Matching

User Verification

MY FAMILY VETS

Verified and cleaned 1M+ user data records

Created a user flow to get existing clients to clean and verify their data records.

All work

Employee Work

Projects

WEBSITE TEMPLATE

Increased registrations & bookings across 1,000+ veterinary websites

Redesigning the template for 1,000+ individual veterinary websites across the UK.

Market Research

Design Systems

Stakeholder Alignment

Prototyping

Systems Thinking

Product Analysis

PET HEALTH CLUB

Improved subscription sales by 16%

Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.

Product Analysis

Design Systems

Stakeholder Alignment

Collaboration

Prototyping

Branding Design

THE UNLIMITED BOOKSHOP

Built a new way to discover your next book

A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.

0-to-1

Competitor Analysis

Product Strategy

Branding

AI Development

Claude Code

UX/UI

Data Cleaning

iOS

Mobile Design

Data Matching

User Verification

MY FAMILY VETS

Verified and cleaned 1M+ user data records

Created a user flow to get existing clients to clean and verify their data records.