Available now
Oliver Goodman
Previously in the Acquisition squad at IVC Evidensia, I worked across products serving millions of pet owners and generating millions of pounds in revenue.
Today, I combine product thinking, critical analysis, user research and high-quality UI design to build user-centred products that solve the core user problem.
Oliver Goodman
Previously in the Acquisition squad at IVC Evidensia, I worked across products serving millions of pet owners and generating millions of pounds in revenue.
Today, I combine product thinking, critical analysis, user research and high-quality UI design to build user-centred products that solve the core user problem.
Available now
All work
Employee Work
Projects
IVC EVIDENSIA
Enabled clients to use their vet's website more efficiently
Redesigning the template for 1,000+ individual veterinary websites across the UK.
+21%
Client signups
-32%
Phone calls
~4 hours
Staff time saved/week
PET HEALTH CLUB
Making the value proposition clearer & route to purchase easier
Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.
+16%
Subscription sales
+6%
'Plus' health plan sales
THE UNLIMITED BOOKSHOP
Building a new way to discover your next book using AI development tools
A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.
MY FAMILY VETS
Designing secure account verification for a 1 million-record database
Created a user flow to get existing clients to clean and verify their data records.
81%
Verification rate
All work
Employee Work
Projects
IVC EVIDENSIA
Enabled clients to use their vet's website more efficiently
Redesigning the template for 1,000+ individual veterinary websites across the UK.
+21%
Client signups
-32%
Phone calls
~4 hours
Staff time saved/week
PET HEALTH CLUB
Making the value proposition clearer & route to purchase easier
Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.
+16%
Subscription sales
+6%
'Plus' health plan sales
THE UNLIMITED BOOKSHOP
Building a new way to discover your next book using AI development tools
A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.
MY FAMILY VETS
Designing secure account verification for a 1 million-record database
Created a user flow to get existing clients to clean and verify their data records.
81%
Verification rate
All work
Employee Work
Projects
IVC EVIDENSIA
Enabled clients to use their vet's website more efficiently
Redesigning the template for 1,000+ individual veterinary websites across the UK.
+21%
Client signups
-32%
Phone calls
~4 hours
Staff time saved/week
PET HEALTH CLUB
Making the value proposition clearer & route to purchase easier
Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.
+16%
Subscription sales
+6%
'Plus' health plan sales
THE UNLIMITED BOOKSHOP
Building a new way to discover your next book using AI development tools
A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.
MY FAMILY VETS
Designing secure account verification for a 1 million-record database
Created a user flow to get existing clients to clean and verify their data records.
81%
Verification rate